by Rebekah | Feb 11, 2015 | Buyer Personas, Content Creation, Engagement Marketing, Expert Buzz, Inbound Marketing, Marketing Automation
The conundrum of the human experience is that we are born thinking that we are separate from all others and that our needs come first, however, only by serving others in a valuable way can we survive and achieve true happiness. How we go about serving the greatest...
by Rebekah | Feb 9, 2015 | Buyer Personas, Content Creation, How-To Hive, Inbound Marketing, Social Media Marketing
Marketers responsible for building a content plan for their blog or microsite must start by thinking about how best to determine what topics would be of most value to their audience. Here are 10 secret strategies that we use: Conferences and Tradeshows – Look...
by Rebekah | Nov 4, 2014 | Buyer Journey, Buyer Personas, How-To Hive, Inbound Marketing
Again I am speaking on an AdAge article recently released that states that the CMO that will survive in today’s world must be able to own the customer journey. Today I am discussing how to go about creating customer journey strategies. They suggest a four-fold...
by Rebekah | Oct 9, 2014 | Buyer Personas, How-To Hive, Inbound Marketing
When you are looking for information on building B2B buyer personas, this is what you may find: “Step 1 – Buyer persona definition, Step 2 – So now you know who your buyers are, Congratulations!” Wait, what? I’m filling in the blanks how...
