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90% of B2C marketers are using content marketing in 2014, up from 86% in 2013.

Source: Content Marketing Institute’s B2C Content Marketing 2014: Benchmarks, Budgets and Trends–North America

34% of B2C marketers say they are effective at content marketing in 2014, up from 32% in 2013.

Source: Content Marketing Institute’s B2C Content Marketing 2014: Benchmarks, Budgets and Trends–North America

The most effective B2C content marketers have a documented content strategy (60%), have someone who oversees content marketing strategy (85%), use an average of 14 tactics, use an average of 7 social media platforms, spend 32% of their marketing budget on content marketing, and are challenged with a lack of budget (36%) and a lack of knowledge and training (14%).

Source: Content Marketing Institute’s B2C Content Marketing 2014: Benchmarks, Budgets and Trends–North America

B2C content marketing usage by tactic in 2014:

  • 88% Social Media – Other than Blogs
  • 78% Articles on Your Website
  • 76% eNewsletters
  • 72% Blogs
  • 72% Videos
  • 65% In-person Events
  • 61% Articles on Other Websites
  • 46% Mobile Content
  • 43% Microsites
  • 41% Case Studies
  • 40% Infographics
  • 39% Mobile Apps
  • 39% Online Presentations
  • 37% Branded Content Tools
  • 37% Print Magazines
  • 31% Whitepapers
  • 30% Annual Reports
  • 30% Digital Magazines
  • 30% Webinars/Webcasts
  • 29% Print Newsletters
  • 28% Research Reports
  • 25% Licensed/Syndicated Content
  • 24% Books
  • 23% eBooks
  • 19% Podcasts
  • 18% Virtual Conferences
  • 17% Games/Gamification

Source: Content Marketing Institute’s B2C Content Marketing 2014: Benchmarks, Budgets and Trends–North America

B2C marketers rate the most effective tactics they use:

  • 74% In-person Events
  • 73% eNewsletters
  • 65% Videos
  • 63% Social Media – Other than Blogs
  • 58% Articles on Your Website
  • 58% Webinars/Webcasts
  • 56% Mobile Content
  • 56% Online Presentations
  • 55% Blogs
  • 54% Case Studies

Source: Content Marketing Institute’s B2C Content Marketing 2014: Benchmarks, Budgets and Trends–North America

B2C marketers use the following social media platforms to distribute content:

  • 89% Facebook
  • 80% Twitter
  • 72% YouTube
  • 71% LinkedIn
  • 55% Google+
  • 53% Pinterest
  • 32% Instagram
  • 19% SlideShare
  • 18% Flickr
  • 18% Tumblr
  • 16% Foursquare
  • 16% Vimeo
  • 13% StumbleUpon
  • 13% Vine

Source: Content Marketing Institute’s B2C Content Marketing 2014: Benchmarks, Budgets and Trends–North America

B2C content marketers use an average of 6 social media platforms to distribute content in 2014, up from 4 in 2013.

Source: Content Marketing Institute’s B2C Content Marketing 2014: Benchmarks, Budgets and Trends–North America

B2C marketers rate the most effective social media sites for content distribution:

  • 62% Facebook
  • 52% YouTube
  • 50% Twitter
  • 42% LinkedIn
  • 42% Vimeo
  • 37% Pinterest
  • 34% Instagram
  • 27% SlideShare
  • 24% Tumblr
  • 23% Google+

Source: Content Marketing Institute’s B2C Content Marketing 2014: Benchmarks, Budgets and Trends–North America

B2C organizations’ goals for content marketing in 2014:

  • 79% Brand Awareness
  • 71% Customer Acquisition
  • 65% Customer Retention/Loyalty
  • 64% Engagement
  • 62% Website Traffic
  • 51% Sales
  • 50% Lead Generation
  • 33% Thought Leadership
  • 28% Lead Management/Nurturing

Source: Content Marketing Institute’s B2C Content Marketing 2014: Benchmarks, Budgets and Trends–North America

B2C marketers monitor the following analytics for content marketing success in 2014:

  • 66% Web Traffic
  • 52% Social Media Sharing
  • 46% Time Spent on Website
  • 44% Direct Sales
  • 43% Qualitative Feedback from Customers
  • 41% SEO Ranking
  • 40% Increased Customer Loyalty
  • 35% Subscriber Growth
  • 29% Benchmark Lift of Company Awareness
  • 27% Benchmark Lift of Product/Service Awareness
  • 27% Inbound Links
  • 27% Sales Lead Quality
  • 23% Sales Lead Quantity
  • 14% Cross-selling
  • 11% Cost Savings

Source: Content Marketing Institute’s B2C Content Marketing 2014: Benchmarks, Budgets and Trends–North America

60% of B2C marketers in 2014 plan to increase their content marketing budget over the next 12 months. The most effective B2C marketers spend 32% of their budgets on content marketing.

Source: Content Marketing Institute’s B2C Content Marketing 2014: Benchmarks, Budgets and Trends–North America

B2C marketers segmented their content in some or all of the following ways in 2014:

  • 56% Profile of Individual Decision Makers
  • 44% Industry Trends
  • 40% Stage in the Buying Cycle
  • 38% Personalized Content Preferences
  • 33% Company Characteristics
  • 12% Competitors’ Content
  • 8% None

Source: Content Marketing Institute’s B2C Content Marketing 2014: Benchmarks, Budgets and Trends–North America

Only 43% of companies have a content marketing strategy executive, who is critical for a best-in-class content strategy.

Source: Curata 2014 Content Marketing Tactics Planner (Respondents 53% B2B / 12% B2C / 28% both)

The average desired content marketing mix is 61% created, 27% curated and 12% syndicated.

Source: Curata 2014 Content Marketing Tactics Planner (Respondents 53% B2B / 12% B2C / 28% both)

39% of marketers plan to increase their investment on curated content in 2014 to complement created content and better leverage content marketing resources.

Source: Curata 2014 Content Marketing Tactics Planner (Respondents 53% B2B / 12% B2C / 28% both)