by Rebekah | Mar 27, 2015 | Uncategorized
All the digital marketing conferences available in April 2015. If I’ve missed one, let me know in the comments below! The rest of the 2015 calendar is available on the Marketing Conferences...
by Rebekah | Mar 18, 2015 | How-To Hive, Native Advertising, Outbound Marketing
First we must understand what native advertising is and what it is not, as well as, metrics of success. Then we look at examples of native advertising being used to create brand value today for inspiration. What Is Native Advertising? Native advertising is “pay to...
by Rebekah | Mar 10, 2015 | Statistics
83% of moms do online research after seeing TV commercials for products that interest them. Source: Google’s Winning the Zero Moment of Truth 2011 84% of shoppers said that ZMOT* shapes their decisions. It’s now just as important as stimulus and FMOT^ in moving...
by Rebekah | Mar 10, 2015 | Statistics
When it comes to video advertising at ZMOT, you can score some good, quick points by taking your TV ads and putting them online. When we looked at 32 different campaigns that ran on YouTube in Germany in 2009 and 2010, we found that YouTube added 3.4 percentage points...
by Rebekah | Mar 9, 2015 | Expert Buzz, Inbound Marketing, Influencer Marketing, Outbound Marketing, Press Releases
Recently a former colleague, David Berlind, Editor-in-Chief at ProgrammableWeb, vented on Facebook about people who send him irrelevant pitches – aka “throwing spaghetti at him to see what sticks” – and then, when he doesn’t respond,...
by Rebekah | Mar 1, 2015 | Statistics
Procter & Gamble wants to buy 70% to 75% of its U.S. digital media programmatically by the end of 2014. P&G plans a similar shift of mobile-ad buying to programmatic buying in 2015. Most brand advertisers remain wary of programmatic trading. A survey...
by Rebekah | Mar 1, 2015 | Statistics
In the U.S. in Q4 2014, website visitations were by Desktop 65%, Smartphone 18%, and Tablet 16%. Source: Monetate’s eCommerce Quarterly Q4 2014 60% of organizations have a program in place to design a mobile-optimized version of th/e company website. Also, 44%...
by Rebekah | Feb 26, 2015 | How-To Hive, Inbound Marketing, Responsive Web Design
In January 2015, ClickZ analyzed web search data for the period of June to November 2014 and found that for Google, mobile comprised 48% of visits and desktops 52%. Futhermore, in November the scales tipped as mobile traffic finally surpassed desktop usage. It is more...
by Rebekah | Feb 23, 2015 | Statistics
Only 27% of B2B leaders say their inbound marketing efforts are very successful in helping to achieve important objectives, Some 66% of B2B leaders view their efforts as somewhat successful, and just 7% say inbound marketing has not helped their business at all....
by Rebekah | Feb 22, 2015 | Statistics
B2C marketers use the following social media platforms to distribute content: 89% Facebook 80% Twitter 72% YouTube 71% LinkedIn 55% Google+ 53% Pinterest 32% Instagram 19% SlideShare 18% Flickr 18% Tumblr 16% Foursquare 16% Vimeo 13% StumbleUpon 13% Vine Source:...
