by Rebekah | Mar 27, 2015 | Uncategorized
All the digital marketing conferences available in April 2015. If I’ve missed one, let me know in the comments below! The rest of the 2015 calendar is available on the Marketing Conferences...
by Rebekah | Mar 18, 2015 | How-To Hive, Native Advertising, Outbound Marketing
First we must understand what native advertising is and what it is not, as well as, metrics of success. Then we look at examples of native advertising being used to create brand value today for inspiration. What Is Native Advertising? Native advertising is “pay to...
by Rebekah | Mar 10, 2015 | Statistics
83% of moms do online research after seeing TV commercials for products that interest them. Source: Google’s Winning the Zero Moment of Truth 2011 84% of shoppers said that ZMOT* shapes their decisions. It’s now just as important as stimulus and FMOT^ in moving...
by Rebekah | Mar 10, 2015 | Statistics
When it comes to video advertising at ZMOT, you can score some good, quick points by taking your TV ads and putting them online. When we looked at 32 different campaigns that ran on YouTube in Germany in 2009 and 2010, we found that YouTube added 3.4 percentage points...
by Rebekah | Mar 9, 2015 | Expert Buzz, Inbound Marketing, Influencer Marketing, Outbound Marketing, Press Releases
Recently a former colleague, David Berlind, Editor-in-Chief at ProgrammableWeb, vented on Facebook about people who send him irrelevant pitches – aka “throwing spaghetti at him to see what sticks” – and then, when he doesn’t respond,...
