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B2B marketers monitor the following analytics for content marketing success in 2014:

  • 63% Web Traffic
  • 54% Sales Lead Quality
  • 50% Social Media Sharing
  • 48% Sales Lead Quantity
  • 44% SEO Ranking
  • 40% Time Spent on Website
  • 39% Direct Sales
  • 39% Qualitative Feedback from Customers
  • 34% Inbound Links
  • 32% Subscriber Growth
  • 29% Benchmark Lift of Company Awareness
  • 24% Benchmark Lift of Product/Service Awareness
  • 21% Increased Customer Loyalty
  • 14% Cross-selling
  • 6% Cost Savings

Source: Content Marketing Institute’s B2B Content Marketing 2014: Benchmarks, Budgets and Trends–North America

B2C marketers monitor the following analytics for content marketing success in 2014:

  • 66% Web Traffic
  • 52% Social Media Sharing
  • 46% Time Spent on Website
  • 44% Direct Sales
  • 43% Qualitative Feedback from Customers
  • 41% SEO Ranking
  • 40% Increased Customer Loyalty
  • 35% Subscriber Growth
  • 29% Benchmark Lift of Company Awareness
  • 27% Benchmark Lift of Product/Service Awareness
  • 27% Inbound Links
  • 27% Sales Lead Quality
  • 23% Sales Lead Quantity
  • 14% Cross-selling
  • 11% Cost Savings

Source: Content Marketing Institute’s B2C Content Marketing 2014: Benchmarks, Budgets and Trends–North America

Marketers who have prioritized blogging are 13x more likely to enjoy positive marketing ROI.

Source: HubSpot State of Inbound 2014

17 key content marketing metrics to optimize your content planning strategy for higher sales and greater visibility:
  1. Time on site
  2. Unique visitors
  3. Returning visitors
  4. Total leads
  5. Bounce rate
  6. Volume of organic leads
  7. Natural inbound links
  8. Cost effectiveness
  9. Lead-close rate
  10. Call-to-action click-through rate
  11. Total social shares
  12. Keyword rankings
  13. Landing page views
  14. External referral sources to landing pages
  15. Internal referral sources to landing pages
  16. Leads per keyword
  17. Reader comments

Source: 17 Key Content Marketing Metrics to Start Tracking Today

Whitepapers, eBooks, blogs, eNewsletters KPIs you should be measuring for your content marketing initiatives:
  • Unique visits
  • Geography
  • Mobile readership
  • Bounce rates/time spent
  • Heat maps and click patterns
  • Page views
  • Comments
  • Social sharing

Source: 8 KPIs Your Content Marketing Measurement Should Include