58% of B2B marketers in 2014 plan to increase their content marketing budget over the next 12 months. The most effective B2B marketers spend 39% of their budgets on content marketing.
60% of B2C marketers in 2014 plan to increase their content marketing budget over the next 12 months. The most effective B2C marketers spend 32% of their budgets on content marketing.
71% of marketers will increase content marketing spend in 2014.
B2B companies surveyed are enjoying a lift in budget, with 74% reporting the same or increased budget in 2014.
Source: HubSpot State of Inbound 2014
87% of content marketers are planning to either increase or maintain their budgets in 2015 for paid promotion.
By 2017, marketing departments will have higher technology budgets than IT leaders.
Marketing budgets at technology companies will be up an average 3.5% this year over last year, and revenue will be up an average 3.7%. As to how tech companies will allocate their marketing budgets, 28% of marketing program spend will be on advertising; 22% will be on events; and 10% will be on direct marketing. The remainder will go to sales and partner enablement (6%); branding and content (7%); PR (5%); co-op marketing (5%); website (4%); marketing intelligence (4%); marketing technology (4%); social marketing (2%); analyst relations (1%); and other (3%).
Budget benchmarks and opinion polls convincingly show that B2B marketers across industries are investing in building out digital infrastructure and capabilities, although the trend has been less pronounced in slower-moving industries. Digital spend among engineering, applied technology, telecommunications, and professional services companies often exceeds 15% of total budget, with some large organizations claiming to invest more than one-half of marketing budget in digital programs.