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B2B marketers use the following social media platforms to distribute content:

  • 91% LinkedIn
  • 85% Twitter
  • 81% Facebook
  • 73% YouTube
  • 55% Google+
  • 40% SlideShare
  • 34% Pinterest
  • 22% Instagram
  • 22% Vimeo
  • 16% Flickr
  • 15% StumbleUpon
  • 14% Foursquare
  • 14% Tumblr
  • 14% Vine

Source: Content Marketing Institute’s B2B Content Marketing 2014: Benchmarks, Budgets and Trends–North America

B2B content marketers use an average of 6 social media platforms to distribute content in 2014, up from 5 in 2013.

Source: Content Marketing Institute’s B2B Content Marketing 2014: Benchmarks, Budgets and Trends–North America

B2B marketers rate the most effective social media sites for content distribution:

  • 62% LinkedIn
  • 50% Twitter
  • 48% YouTube
  • 45% SlideShare
  • 40% Vimeo
  • 30% Facebook
  • 26% Pinterest
  • 23% Instagram
  • 22% Vine
  • 21% Google+

Source: Content Marketing Institute’s B2B Content Marketing 2014: Benchmarks, Budgets and Trends–North America