B2B Social Media Marketing Statistics

B2B marketers use the following social media platforms to distribute content:

• 91% LinkedIn
• 85% Twitter
• 81% Facebook
• 73% YouTube
• 55% Google+
• 40% SlideShare
• 34% Pinterest
• 22% Instagram
• 22% Vimeo
• 16% Flickr
• 15% StumbleUpon
• 14% Foursquare
• 14% Tumblr
• 14% Vine

Source: Content Marketing Institute’s B2B Content Marketing 2014: Benchmarks, Budgets and Trends–North America

B2B content marketers use an average of 6 social media platforms to distribute content in 2014, up from 5 in 2013.

Source: Content Marketing Institute’s B2B Content Marketing 2014: Benchmarks, Budgets and Trends–North America

B2B marketers rate the most effective social media sites for content distribution:

• 62% LinkedIn
• 50% Twitter
• 48% YouTube
• 45% SlideShare
• 40% Vimeo
• 30% Facebook
• 26% Pinterest
• 23% Instagram
• 22% Vine
• 21% Google+

Source: Content Marketing Institute’s B2B Content Marketing 2014: Benchmarks, Budgets and Trends–North America