83% of moms do online research after seeing TV commercials for products that interest them.
84% of shoppers said that ZMOT* shapes their decisions. It’s now just as important as stimulus and FMOT^ in moving consumers from undecided to decided.
*ZMOT stands for Zero Moment of Truth. This is when your potential customers are doing research about buying your product.
^FMOT stands for First Moment of Truth. This is when consumers are standing in front of the product, actually looking at it.
What do car shoppers learn through search engines? It turns out that 64% say they look for price, 44% say vehicle performance and 37% say styling. Many were asking those questions four months before they bought their car.
62% of shoppers say they search for deals online before at least half of their shopping trips, according to that same article.
37% of shoppers find online social sources to be an influential driver when making decisions.
We know that 60% of our U.S. store sales are influenced by our customers’ experience on BestBuy.com. ~Brian Dunn, the CEO of Best Buy