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B2C marketers use the following social media platforms to distribute content:

  • 89% Facebook
  • 80% Twitter
  • 72% YouTube
  • 71% LinkedIn
  • 55% Google+
  • 53% Pinterest
  • 32% Instagram
  • 19% SlideShare
  • 18% Flickr
  • 18% Tumblr
  • 16% Foursquare
  • 16% Vimeo
  • 13% StumbleUpon
  • 13% Vine

Source: Content Marketing Institute’s B2C Content Marketing 2014: Benchmarks, Budgets and Trends–North America

B2C content marketers use an average of 6 social media platforms to distribute content in 2014, up from 4 in 2013.

Source: Content Marketing Institute’s B2C Content Marketing 2014: Benchmarks, Budgets and Trends–North America

 B2C marketers rate the most effective social media sites for content distribution:

  • 62% Facebook
  • 52% YouTube
  • 50% Twitter
  • 42% LinkedIn
  • 42% Vimeo
  • 37% Pinterest
  • 34% Instagram
  • 27% SlideShare
  • 24% Tumblr
  • 23% Google+

Source: Content Marketing Institute’s B2C Content Marketing 2014: Benchmarks, Budgets and Trends–North America