B2C Social Media Marketing Statistics

B2C marketers use the following social media platforms to distribute content:

• 89% Facebook
• 80% Twitter
• 72% YouTube
• 71% LinkedIn
• 55% Google+
• 53% Pinterest
• 32% Instagram
• 19% SlideShare
• 18% Flickr
• 18% Tumblr
• 16% Foursquare
• 16% Vimeo
• 13% StumbleUpon
• 13% Vine

Source: Content Marketing Institute’s B2C Content Marketing 2014: Benchmarks, Budgets and Trends–North America

B2C content marketers use an average of 6 social media platforms to distribute content in 2014, up from 4 in 2013.

Source: Content Marketing Institute’s B2C Content Marketing 2014: Benchmarks, Budgets and Trends–North America

 B2C marketers rate the most effective social media sites for content distribution:

• 62% Facebook
• 52% YouTube
• 50% Twitter
• 42% LinkedIn
• 42% Vimeo
• 37% Pinterest
• 34% Instagram
• 27% SlideShare
• 24% Tumblr
• 23% Google+

Source: Content Marketing Institute’s B2C Content Marketing 2014: Benchmarks, Budgets and Trends–North America