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How to Pitch Industry Influencers Without Pissing Them Off

How to Pitch Industry Influencers Without Pissing Them Off

by Rebekah | Mar 9, 2015 | Expert Buzz, Inbound Marketing, Influencer Marketing, Outbound Marketing, Press Releases

Recently a former colleague, David Berlind, Editor-in-Chief at ProgrammableWeb, vented on Facebook about people who send him irrelevant pitches – aka “throwing spaghetti at him to see what sticks” – and then, when he doesn’t respond,...
The Role of Empathy in Inbound Digital Marketing

The Role of Empathy in Inbound Digital Marketing

by Rebekah | Feb 11, 2015 | Buyer Personas, Content Creation, Engagement Marketing, Expert Buzz, Inbound Marketing, Marketing Automation

The conundrum of the human experience is that we are born thinking that we are separate from all others and that our needs come first, however, only by serving others in a valuable way can we survive and achieve true happiness. How we go about serving the greatest...
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