by Rebekah | Mar 18, 2015 | How-To Hive, Native Advertising, Outbound Marketing
First we must understand what native advertising is and what it is not, as well as, metrics of success. Then we look at examples of native advertising being used to create brand value today for inspiration. What Is Native Advertising? Native advertising is “pay to...
by Rebekah | Mar 9, 2015 | Expert Buzz, Inbound Marketing, Influencer Marketing, Outbound Marketing, Press Releases
Recently a former colleague, David Berlind, Editor-in-Chief at ProgrammableWeb, vented on Facebook about people who send him irrelevant pitches – aka “throwing spaghetti at him to see what sticks” – and then, when he doesn’t respond,...
by Rebekah | Jan 26, 2015 | Branded Merchandise, Engagement Marketing, How-To Hive, Inbound Marketing, Multichannel Marketing, Outbound Marketing, Tradeshows
There is a coming boom in products that bridge the virtual world and the real world. Wearable technologies, augmented reality (AR) and beacons are some of the new tech that is making waves, so what can marketers take advantage of today to create unique customer...
