by Rebekah | Mar 18, 2015 | How-To Hive, Native Advertising, Outbound Marketing
First we must understand what native advertising is and what it is not, as well as, metrics of success. Then we look at examples of native advertising being used to create brand value today for inspiration. What Is Native Advertising? Native advertising is “pay to...
by Rebekah | Feb 26, 2015 | How-To Hive, Inbound Marketing, Responsive Web Design
In January 2015, ClickZ analyzed web search data for the period of June to November 2014 and found that for Google, mobile comprised 48% of visits and desktops 52%. Futhermore, in November the scales tipped as mobile traffic finally surpassed desktop usage. It is more...
by Rebekah | Feb 17, 2015 | Content Creation, Content Syndication, How-To Hive, Inbound Marketing, Search Engine Marketing, Social Media Marketing, Video Marketing
John Mueller, Webmaster Trends Analyst at Google, was captured in a Google+ hangout on February 13th saying that marketers should avoid focusing on link building, but instead focus on creating sharable content. While that is the main goal of content marketing, we...
by Rebekah | Feb 9, 2015 | Buyer Personas, Content Creation, How-To Hive, Inbound Marketing, Social Media Marketing
Marketers responsible for building a content plan for their blog or microsite must start by thinking about how best to determine what topics would be of most value to their audience. Here are 10 secret strategies that we use: Conferences and Tradeshows – Look...
by Rebekah | Jan 26, 2015 | Branded Merchandise, Engagement Marketing, How-To Hive, Inbound Marketing, Multichannel Marketing, Outbound Marketing, Tradeshows
There is a coming boom in products that bridge the virtual world and the real world. Wearable technologies, augmented reality (AR) and beacons are some of the new tech that is making waves, so what can marketers take advantage of today to create unique customer...
by Rebekah | Jan 22, 2015 | Buyer Journey, Engagement Marketing, How-To Hive, Inbound Marketing, Lifecycle Marketing, Marketing Automation
Planning an inbound digital marketing strategy starts with creating brand awareness, helping buyers through the conversion process by supporting their increasing need for more specific information, then carrying them through the buying process until at last delivering...
