In the U.S. in Q4 2014, website visitations were by Desktop 65%, Smartphone 18%, and Tablet 16%.
Source: Monetate’s eCommerce Quarterly Q4 2014
60% of organizations have a program in place to design a mobile-optimized version of th/e company website. Also, 44% of businesses are using mobile applications as part of the customer interaction channel mix.
Source: Aberdeen’s Secrets to Better Engage the Mobile Consumer: The Role of Push Notifications 2014
Companies that are deploying push notifications without personalizing the message and timing are not effective. Companies using personalization are segmenting their database on numerous criteria, including historical customer interaction data to determine buyer preferences (67%), those who look at products/service but don’t purchase (56%), customer demographics such as specific location, historical spend, mobile website history and mobile application usage.
Source: Aberdeen’s Secrets to Better Engage the Mobile Consumer: The Role of Push Notifications 2014
79% of consumers now say they use a smartphone to help with shopping.