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The Role of Empathy in Inbound Digital Marketing

The Role of Empathy in Inbound Digital Marketing

by Rebekah | Feb 11, 2015 | Buyer Personas, Content Creation, Engagement Marketing, Expert Buzz, Inbound Marketing, Marketing Automation

The conundrum of the human experience is that we are born thinking that we are separate from all others and that our needs come first, however, only by serving others in a valuable way can we survive and achieve true happiness. How we go about serving the greatest...
How To Create a Great Customer Experience

How To Create a Great Customer Experience

by Rebekah | Jan 22, 2015 | Buyer Journey, Engagement Marketing, How-To Hive, Inbound Marketing, Lifecycle Marketing, Marketing Automation

Planning an inbound digital marketing strategy starts with creating brand awareness, helping buyers through the conversion process by supporting their increasing need for more specific information, then carrying them through the buying process until at last delivering...
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