by Rebekah | Jan 22, 2015 | Buyer Journey, Engagement Marketing, How-To Hive, Inbound Marketing, Lifecycle Marketing, Marketing Automation
Planning an inbound digital marketing strategy starts with creating brand awareness, helping buyers through the conversion process by supporting their increasing need for more specific information, then carrying them through the buying process until at last delivering...
by Rebekah | Nov 4, 2014 | Buyer Journey, Buyer Personas, How-To Hive, Inbound Marketing
Again I am speaking on an AdAge article recently released that states that the CMO that will survive in today’s world must be able to own the customer journey. Today I am discussing how to go about creating customer journey strategies. They suggest a four-fold...
by Rebekah | Oct 13, 2014 | Buyer Journey, How-To Hive, Inbound Marketing
AdAge just released an article that states that the CMO that will survive in today’s world must be able to own the customer journey. That begs the question, how do we go about doing that? They suggest a four-fold approach. Do you know your customers? I...
by Rebekah | Oct 9, 2014 | Buyer Personas, How-To Hive, Inbound Marketing
When you are looking for information on building B2B buyer personas, this is what you may find: “Step 1 – Buyer persona definition, Step 2 – So now you know who your buyers are, Congratulations!” Wait, what? I’m filling in the blanks how...
