by Rebekah | Mar 1, 2015 | Statistics
Procter & Gamble wants to buy 70% to 75% of its U.S. digital media programmatically by the end of 2014. P&G plans a similar shift of mobile-ad buying to programmatic buying in 2015. Most brand advertisers remain wary of programmatic trading. A survey...
by Rebekah | Mar 1, 2015 | Statistics
In the U.S. in Q4 2014, website visitations were by Desktop 65%, Smartphone 18%, and Tablet 16%. Source: Monetate’s eCommerce Quarterly Q4 2014 60% of organizations have a program in place to design a mobile-optimized version of th/e company website. Also, 44%...
by Rebekah | Feb 26, 2015 | How-To Hive, Inbound Marketing, Responsive Web Design
In January 2015, ClickZ analyzed web search data for the period of June to November 2014 and found that for Google, mobile comprised 48% of visits and desktops 52%. Futhermore, in November the scales tipped as mobile traffic finally surpassed desktop usage. It is more...
by Rebekah | Feb 23, 2015 | Statistics
Only 27% of B2B leaders say their inbound marketing efforts are very successful in helping to achieve important objectives, Some 66% of B2B leaders view their efforts as somewhat successful, and just 7% say inbound marketing has not helped their business at all....
by Rebekah | Feb 22, 2015 | Statistics
B2C marketers use the following social media platforms to distribute content: 89% Facebook 80% Twitter 72% YouTube 71% LinkedIn 55% Google+ 53% Pinterest 32% Instagram 19% SlideShare 18% Flickr 18% Tumblr 16% Foursquare 16% Vimeo 13% StumbleUpon 13% Vine Source:...
