by Rebekah | Feb 22, 2015 | Statistics
Act-On Software Aberdeen Group Ad Age Adestra Advertising Research Foundation Altimeter ANNUITAS Group’s Demand Generation Survey Ascend2 Association of National Advertisers Augure’s State of Influencer Engagement Study BI Intelligence Brightcove CEB...
by Rebekah | Feb 17, 2015 | Content Creation, Content Syndication, How-To Hive, Inbound Marketing, Search Engine Marketing, Social Media Marketing, Video Marketing
John Mueller, Webmaster Trends Analyst at Google, was captured in a Google+ hangout on February 13th saying that marketers should avoid focusing on link building, but instead focus on creating sharable content. While that is the main goal of content marketing, we...
by Rebekah | Feb 11, 2015 | Buyer Personas, Content Creation, Engagement Marketing, Expert Buzz, Inbound Marketing, Marketing Automation
The conundrum of the human experience is that we are born thinking that we are separate from all others and that our needs come first, however, only by serving others in a valuable way can we survive and achieve true happiness. How we go about serving the greatest...
by Rebekah | Feb 9, 2015 | Buyer Personas, Content Creation, How-To Hive, Inbound Marketing, Social Media Marketing
Marketers responsible for building a content plan for their blog or microsite must start by thinking about how best to determine what topics would be of most value to their audience. Here are 10 secret strategies that we use: Conferences and Tradeshows – Look...
by Rebekah | Jan 26, 2015 | Branded Merchandise, Engagement Marketing, How-To Hive, Inbound Marketing, Multichannel Marketing, Outbound Marketing, Tradeshows
There is a coming boom in products that bridge the virtual world and the real world. Wearable technologies, augmented reality (AR) and beacons are some of the new tech that is making waves, so what can marketers take advantage of today to create unique customer...
