by Rebekah | Feb 22, 2015 | Statistics
B2B marketers use the following social media platforms to distribute content: 91% LinkedIn 85% Twitter 81% Facebook 73% YouTube 55% Google+ 40% SlideShare 34% Pinterest 22% Instagram 22% Vimeo 16% Flickr 15% StumbleUpon 14% Foursquare 14% Tumblr 14% Vine Source:...
by Rebekah | Feb 22, 2015 | Statistics
90% of B2C marketers are using content marketing in 2014, up from 86% in 2013. Source: Content Marketing Institute’s B2C Content Marketing 2014: Benchmarks, Budgets and Trends–North America 34% of B2C marketers say they are effective at content marketing in...
by Rebekah | Feb 22, 2015 | Statistics
B2B buyers find nearly 70% of the content they need on their own, and up to 60% of B2B buying decisions are completed before engaging with a supplier’s sales representative. Source: Content Marketing Is A Key Differentiator For Tech Marketers, Forrester Research, 2012...
by Rebekah | Feb 22, 2015 | Statistics
58% of B2B marketers in 2014 plan to increase their content marketing budget over the next 12 months. The most effective B2B marketers spend 39% of their budgets on content marketing. Source: Content Marketing Institute’s B2B Content Marketing 2014: Benchmarks,...
by Rebekah | Feb 22, 2015 | Statistics
B2B marketers monitor the following analytics for content marketing success in 2014: 63% Web Traffic 54% Sales Lead Quality 50% Social Media Sharing 48% Sales Lead Quantity 44% SEO Ranking 40% Time Spent on Website 39% Direct Sales 39% Qualitative Feedback from...
