by Rebekah | Feb 22, 2015 | Statistics
B2B marketers use the following social media platforms to distribute content: 91% LinkedIn 85% Twitter 81% Facebook 73% YouTube 55% Google+ 40% SlideShare 34% Pinterest 22% Instagram 22% Vimeo 16% Flickr 15% StumbleUpon 14% Foursquare 14% Tumblr 14% Vine Source:...
by Rebekah | Feb 22, 2015 | Statistics
90% of B2C marketers are using content marketing in 2014, up from 86% in 2013. Source: Content Marketing Institute’s B2C Content Marketing 2014: Benchmarks, Budgets and Trends–North America 34% of B2C marketers say they are effective at content marketing in...
by Rebekah | Feb 22, 2015 | Statistics
B2B buyers find nearly 70% of the content they need on their own, and up to 60% of B2B buying decisions are completed before engaging with a supplier’s sales representative. Source: Content Marketing Is A Key Differentiator For Tech Marketers, Forrester Research, 2012...
by Rebekah | Feb 22, 2015 | Statistics
58% of B2B marketers in 2014 plan to increase their content marketing budget over the next 12 months. The most effective B2B marketers spend 39% of their budgets on content marketing. Source: Content Marketing Institute’s B2B Content Marketing 2014: Benchmarks,...
by Rebekah | Feb 22, 2015 | Statistics
B2B marketers monitor the following analytics for content marketing success in 2014: 63% Web Traffic 54% Sales Lead Quality 50% Social Media Sharing 48% Sales Lead Quantity 44% SEO Ranking 40% Time Spent on Website 39% Direct Sales 39% Qualitative Feedback from...
by Rebekah | Feb 22, 2015 | Statistics
Act-On Software Aberdeen Group Ad Age Adestra Advertising Research Foundation Altimeter ANNUITAS Group’s Demand Generation Survey Ascend2 Association of National Advertisers Augure’s State of Influencer Engagement Study BI Intelligence Brightcove CEB...
by Rebekah | Feb 17, 2015 | Content Creation, Content Syndication, How-To Hive, Inbound Marketing, Search Engine Marketing, Social Media Marketing, Video Marketing
John Mueller, Webmaster Trends Analyst at Google, was captured in a Google+ hangout on February 13th saying that marketers should avoid focusing on link building, but instead focus on creating sharable content. While that is the main goal of content marketing, we...
by Rebekah | Feb 11, 2015 | Buyer Personas, Content Creation, Engagement Marketing, Expert Buzz, Inbound Marketing, Marketing Automation
The conundrum of the human experience is that we are born thinking that we are separate from all others and that our needs come first, however, only by serving others in a valuable way can we survive and achieve true happiness. How we go about serving the greatest...
by Rebekah | Feb 9, 2015 | Buyer Personas, Content Creation, How-To Hive, Inbound Marketing, Social Media Marketing
Marketers responsible for building a content plan for their blog or microsite must start by thinking about how best to determine what topics would be of most value to their audience. Here are 10 secret strategies that we use: Conferences and Tradeshows – Look...
by Rebekah | Jan 26, 2015 | Branded Merchandise, Engagement Marketing, How-To Hive, Inbound Marketing, Multichannel Marketing, Outbound Marketing, Tradeshows
There is a coming boom in products that bridge the virtual world and the real world. Wearable technologies, augmented reality (AR) and beacons are some of the new tech that is making waves, so what can marketers take advantage of today to create unique customer...
